Resources

In the fast-paced world of sales and business development, frameworks like MEDDIC, SPIN, and BANT have gained considerable attention. These methodologies promise to enhance the sales process, improve customer interactions, and ultimately boost revenue. However, applying these frameworks without thoughtful consideration can lead to missed opportunities and ineffective strategies. Understanding the specific context of your business is essential. Let’s explore why a blanket appl

In today's fast-paced business environment, companies face immense pressure to boost growth and profitability. One innovative strategy gaining popularity is hiring a fractional Chief Revenue Officer (CRO). This allows businesses, particularly small to medium-sized enterprises (SMEs), to benefit from the expertise of seasoned professionals without the need for a full-time commitment. In this post, we will explore how Nurturance and Cormac can act as a fractional CRO for many b

You’ve built something remarkable. Your platform solves a real problem in property. You’ve raised funding. Hired a few reps. Started...

In the constantly evolving InsurTech landscape, achieving sustainable growth remains a formidable challenge. A £10M ARR InsurTech company...

As we near the final quarter of the year, businesses face a crucial time that can determine their annual performance. Your sales pipeline...

You’ve got a team making calls. Messages are being sent. Meetings are on the calendar. But the number that really matters — revenue —...

In the competitive landscape of startups, the founder-led sales engine is often the heartbeat of the business. Founders often lead the...

As we progress through 2025, the fintech market continues to evolve rapidly, driven by technological advancements, changing consumer...

Introduction The Insurtech market has matured significantly in recent years, evolving from its early disruptive aspirations into a...