Case Study: How NOW EXIT Generated 13 Sales Meetings Through Targeted Outbound

About NOW EXIT

NOW EXIT is an M&A advisory firm helping business owners plan and execute successful exits through strategic positioning, valuation, and buyer matching. Operating in the Financial Services / M&A Advisory space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

NOW EXIT needed to reach business owners in the consideration stage of selling their company who had not yet engaged an advisor. Like many companies in the Financial Services / M&A Advisory sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), NOW EXIT launched a outbound campaign targeting CEOs and founders at established businesses, presenting exit planning as a proactive strategy rather than a reactive decision.

The campaign targeted CEOs and Business Owners in Financial Services and Technology, reaching the exact personas who had budget authority and a genuine business need for NOW EXIT's solution.

Key campaign elements:

• 3,117 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of ceos and business owners in financial services and technology

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring NOW EXIT only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 13 meetings from a pool of 3,117 leads, demonstrating the power of targeted, well-executed outbound in the Financial Services / M&A Advisory space.

2 qualified meetings were generated, representing a 15% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching NOW EXIT's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Financial Services / M&A Advisory, building predictable sales pipeline is the difference between steady growth and stagnation. NOW EXIT's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.