Case Study: How DocJuris Generated 96 Sales Meetings Through Targeted Outbound

About DocJuris

DocJuris is a contract negotiation and management platform using AI to streamline redlining, clause comparison, and contract review for legal and procurement teams. Operating in the Legal Tech / Contract Management space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

DocJuris needed to reach legal and procurement decision-makers at companies where contract negotiation was slow, inconsistent, and creating bottlenecks in deal velocity. Like many companies in the Legal Tech / Contract Management sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), DocJuris launched a multi-segment outbound campaign targeting both legal and procurement leaders, including a focused conference outreach for Consero attendees, generating 96 total meetings across enterprise accounts.

The campaign targeted General Counsel, VP Procurement, and Contract Managers at mid-market and enterprise companies, reaching the exact personas who had budget authority and a genuine business need for DocJuris's solution.

Key campaign elements:

• 11,396 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of general counsel, vp procurement, and contract managers at mid-market and enterprise companies

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring DocJuris only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 96 meetings from a pool of 11,396 leads, demonstrating the power of targeted, well-executed outbound in the Legal Tech / Contract Management space.

12 qualified meetings were generated, representing a 12% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching DocJuris's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Legal Tech / Contract Management, building predictable sales pipeline is the difference between steady growth and stagnation. DocJuris's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.