Case Study: How Trustle Generated 4 Sales Meetings Through Targeted Outbound

About Trustle

Trustle is a cloud identity and access management platform providing automated least-privilege access controls for enterprise IT environments. Operating in the Cybersecurity / Identity Management space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Trustle wanted to reach security leaders at companies dealing with over-provisioned access and identity sprawl across cloud environments. Like many companies in the Cybersecurity / Identity Management sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Trustle launched a targeted outbound reaching CISOs and IT leaders at organisations where identity and access management complexity was creating security blind spots.

The campaign targeted CISOs and IT Directors at mid-market and enterprise companies, reaching the exact personas who had budget authority and a genuine business need for Trustle's solution.

Key campaign elements:

• 1,159 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of cisos and it directors at mid-market and enterprise companies

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Trustle only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 4 meetings from a pool of 1,159 leads, demonstrating the power of targeted, well-executed outbound in the Cybersecurity / Identity Management space.

1 qualified meetings were generated, representing a 25% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Trustle's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Cybersecurity / Identity Management, building predictable sales pipeline is the difference between steady growth and stagnation. Trustle's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.