Case Study: How Homefix Custom Remodeling Generated 1940 Sales Meetings Through Targeted Outbound

About Homefix Custom Remodeling

Homefix Custom Remodeling is an exterior home remodeling contractor and consumer lending company, whose CEO also founded Pure Finance Group to provide financing solutions for the remodeling industry. Operating in the Fintech / Home Improvement Lending space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Homefix Custom Remodeling needed to generate a high volume of qualified appointments with homeowners interested in financing their home improvement projects. Like many companies in the Fintech / Home Improvement Lending sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Homefix Custom Remodeling launched a massive multi-campaign outbound operation targeting homeowners across multiple segments including previous customers for upsells, previous cancellations for re-engagement, and new prospects, generating nearly 2,000 total meetings.

The campaign targeted Homeowners interested in renovation financing and home improvement lending, reaching the exact personas who had budget authority and a genuine business need for Homefix Custom Remodeling's solution.

Key campaign elements:

• 75,383 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of homeowners interested in renovation financing and home improvement lending

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Homefix Custom Remodeling only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 1940 meetings from a pool of 75,383 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / Home Improvement Lending space.

389 qualified meetings were generated, representing a 20% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Homefix Custom Remodeling's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / Home Improvement Lending, building predictable sales pipeline is the difference between steady growth and stagnation. Homefix Custom Remodeling's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.