How ChargeFlow Used Precision Outbound to Reach CFOs Losing Revenue to Chargebacks

About ChargeFlow

ChargeFlow is a fully automated chargeback management platform for eCommerce merchants. Their AI builds dispute evidence and detects fraud across 100+ payment integrations, recovering revenue that would otherwise be lost to illegitimate chargebacks. With 20,000+ merchants and a pay-per-recovery model, they have established themselves as a leader in the chargeback management space.

The Challenge

ChargeFlow's ideal buyer is a very specific persona: a CFO or Finance Director at a company processing enough card volume that chargeback losses are material to the business. These are not people who respond to generic outbound. They are senior, skeptical, and constantly pitched by payment vendors.

Breaking through to this audience requires precision, not volume. ChargeFlow needed a way to get in front of the right 9 people, not the wrong 900.

Surgical Targeting, Not Spray and Pray

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), ChargeFlow ran a highly targeted campaign across 6,365 carefully selected accounts in IT and Financial Services.

Rather than optimising for meeting volume, the campaign was designed for account quality. Every lead was vetted against ChargeFlow's ideal customer profile before a single dial was made. The messaging was tailored to the specific pain of unmanaged chargeback losses and the operational burden of manual dispute handling.

Campaign precision:

• 6,365 accounts profiled and loaded, focusing exclusively on companies with significant card processing volume

• Messaging built around the financial impact of unrecovered chargebacks, not feature lists

• Direct access to CFOs and Finance Directors who control dispute management budgets

• Pay-per-meeting model ensuring ChargeFlow only invested in genuine decision-maker conversations

The Results

The campaign delivered 9 direct conversations with senior finance decision-makers. In a market where a single enterprise chargeback management contract can represent six figures in annual recovered revenue, each of these meetings represented significant pipeline value.

This is what precision outbound looks like: not thousands of low-quality meetings, but a handful of high-value conversations with exactly the right buyers at exactly the right companies.

Why Precision Matters in Fintech Sales

When your product solves a problem that only certain companies have at scale, volume-based outbound is wasteful. ChargeFlow's results demonstrate that surgical targeting and messaging that speaks directly to the buyer's pain can open doors that mass outreach never will.

Nurturance helps fintech, insurtech, and technology companies access hard-to-reach decision-makers through precision outbound. If your ideal buyer is a senior executive at a specific type of company, we should talk.

Visit nurturance.uk or book a call to discuss how targeted account entry can build your pipeline.