Embedded finance is growing fast across the UK, but one problem stops most founders cold: how do you actually build an outbound sales engine when you're a small team? Most embedded finance companies I meet are bootstrapped or early-stage Series A. You don't have a sales infrastructure yet. You've built a good product—APIs, integrations, underwriting models—but you need to reach treasury teams, CFOs, and ops leaders at fintech platforms. The traditional playbook (hire a VP Sal
