Where to find outbound sales campaigns for insurtech companies in the UK

Cormac Repman
2 days ago
5 min read

Finding Insurtech Outbound Campaigns: A UK Sales Leader's Guide

Running outbound campaigns into the UK insurtech sector is harder than it looks. You're not just hunting for email addresses. You need decision makers in specific roles, at companies that actually fit your ICP, with enough funding to care about your solution.

I've spent the last three years building outbound programs across fintech and insurtech. Here's what actually works to find and launch campaigns that convert.

Start With LinkedIn Sales Navigator (But Use It Right)

LinkedIn Sales Navigator is non-negotiable for UK insurtech outreach. It's where your buyers actually live.

The trick is specificity in saved searches. Don't search for "insurtech." Search for:

Title matching: "Head of Sales", "VP Commercial", "Sales Director" at companies with Series A+ funding

Company size: 50-500 employees (sweet spot for decision-making speed)

Location: Filter to UK-based (London, Manchester, Bristol are your hubs)

Industry: "Insurance Technology", "InsurTech", "Software" with keywords like "insurance", "underwriting", "claims"

When I built our first campaign into insurtech, we found 68% of relevant stakeholders never appeared in boolean searches on standard LinkedIn. They had vague titles like "Head of Growth" or "Chief Commercial Officer" but owned the buying decision. Navigator's saved searches with job title combinations caught them.

Typical connect rates on cold outreach into this segment run 12-18%, but only if you're hitting the right person and your message references their specific business model.

Use Hunter.io and RocketReach for Contact Data

LinkedIn gives you names and job titles. You need email addresses.

Hunter.io dominates here. The free tier finds emails for about 30% of your prospects. Paid (around GBP 50/month) gets you to 60-70% accuracy on UK domain companies. Their domain search function is gold: search "your-insurtech-company.com" and it maps the whole company's email structure.

RocketReach is the alternative. It's pricier (GBP 80+/month) but their B2B email accuracy is 95%+ because they verify against multiple data sources. For high-value accounts (Series B+ insurtech with 50+ employees), RocketReach's accuracy matters.

Cross-reference both. If Hunter says john.smith@acmeinsuretec.co.uk and RocketReach says john.smith@acmeinsuretech.com, RocketReach is usually right (they scan company websites and LinkedIn).

Build a Segmented Campaign Structure

One-size-fits-all outreach fails. UK insurtech has distinct buyer personas:

Underwriting Platform Buyers (VP Underwriting, Underwriting Director)

Pain: Manual underwriting takes 3-5 days; regulators demand audit trails

Message angle: Speed and compliance, not feature lists

Best channels: Email + LinkedIn (they check both)

Claims Technology Buyers (Head of Claims Operations)

Pain: Claims handlers buried in admin; customers complain about speed

Message angle: Process automation, customer satisfaction scores

Best channels: LinkedIn first (claims leads are LinkedIn-active)

Distribution/MGA Leaders (MD, Commercial Director)

Pain: Legacy systems lock them into one carrier relationship

Message angle: Carrier optionality, API access, tech independence

Best channels: Email to existing relationships, LinkedIn for expansion

When we segmented like this for one GBP 800k ACV client, conversion rates jumped from 2.1% to 5.8% because every sequence matched the buyer's specific problem, not generic "AI for insurance."

Source Campaign Ideas From Your Existing Network

This one is underrated. Check your existing customer case studies for insight into which insurtech subsectors are actively buying.

If you work with three claims tech platforms and two underwriting vendors, you know those segments are open. Spend the next 30 days finding direct competitors or adjacent plays in that segment. They're your next hottest prospects.

Funding announcements matter. Monitor Crunchbase, TechCrunch, and Sifted.eu (UK-focused startup news) for Series A/B rounds in insurtech. When a company raises GBP 5m+, they're hiring sales, building tech stack, and making buying decisions in the next 60 days.

Use ZoomInfo and Clearbit (For Verification, Not Discovery)

ZoomInfo is expensive (GBP 2000+/month for UK accounts), so use it surgically. Don't use it for initial prospecting. Use it to verify and enrich lists you've already built from LinkedIn + Hunter.

Same with Clearbit. It's premium (GBP 200+/month) but integrates with your CRM and auto-fills company data (funding stage, employee count, revenue range). Saves hours of manual research.

Build a Warm Outreach Engine

The best campaigns aren't cold. They're warm-cold, meaning you've done research that makes your prospect feel seen.

Before you email anyone:

Read their last 3-4 LinkedIn posts (30 seconds each)

Check their company's latest Crunchbase news (funding, new hires, expansion)

Scan their company's careers page for open roles (signals growth direction)

Look for mutual LinkedIn connections and mention them in your message

This takes 2-3 minutes per prospect, but response rates jump 40-60% because your opening line is specific. Instead of "Hi Sarah, I work with insurance platforms," you write: "Hi Sarah, saw you just hired three underwriting specialists in Dublin. We work with teams scaling claims tech in regulated markets."

Run Campaigns at Scale With Instantly.ai or HeyReach

When you have 200+ prospects, manual email is impossible. Use Instantly.ai (GBP 50-150/month depending on volume) or HeyReach (GBP 100+/month for UK accounts).

Both let you:

Warm up domains (improves deliverability into corporate inboxes)

A/B test subject lines (I've seen 35% lift from specificity over generic hooks)

Schedule cadences (email + LinkedIn follow-up automatically)

Track opens, clicks, replies at scale

Critical: Always comply with UK GDPR. Both platforms integrate with consent management, but verify your prospects opted into your industry's communications. No cold outreach to emails you scraped from old lists.

Measure What Matters

Track these metrics religiously:

Delivery rate: Should be 92-98% for clean lists

Open rate: Expect 18-25% on cold insurtech outreach

Click rate: 3-7% (generic 2%, specific 7%+)

Reply rate: 1-3% (this is gold; every reply is qualified)

Meeting rate: 0.3-0.8% of initial sends (if you're hitting 0.8%, your ICP definition is tight)

If your delivery rate is below 90%, your list quality is bad. If opens are below 15%, your subject lines aren't resonating. Fix these before scaling spend.

How Nurturance Finds These Campaigns (And Runs Them for You)

We've mapped this exact process into our Glencoco marketplace. Real UK-based sales development reps, trained specifically in insurtech selling, run outbound campaigns end-to-end: prospecting, research, email cadences, LinkedIn engagement, and meeting booking.

You pay only per qualified meeting booked. No retainer. No minimum contracts. No guessing whether your outreach team is actually working.

If you're spending GBP 3000-10000 per month on outbound and not seeing results, let's talk. We'll audit your current campaign data and show you exactly where the breakdown is.

[Book a strategy call](https://cal.com/nurturance) with our team. We'll map a campaign structure specific to your ICP and show you the playbook we use across fintech and insurtech clients.