Where to find cold calling services for payments companies in the UK

Cormac Repman
8 hours ago
4 min read

Finding Cold Calling Services for Payments Companies: A Practical UK Guide

Finding a cold calling team that understands payments companies is harder than it looks. Most generalist agencies treat fintech like any other B2B vertical. They don't understand PCI compliance, the long sales cycles, or why your CFO is skeptical of new payment processors. If you're a UK payments company searching for outbound teams, here's what actually works.

The Challenge: Why Payments Companies Need Specialists

Payments is a crowded market. You're competing against Stripe, Square, Wise, and dozens of regional processors. Your buyers aren't eager for cold calls. They're either embedded with existing solutions or running internal teams. A generic cold caller doesn't stand a chance.

You need three specific things: someone who understands fintech risk, someone who can speak to merchant acquiring challenges, and someone who won't pitch features nobody cares about. When we started getting cold calling right at payments companies, our connect rate jumped from 8% to 19% within the first month. The difference? Knowing the vertical.

Where to Find Cold Calling Services in the UK

1. Specialist B2B Outbound Agencies

Search for agencies that specifically mention fintech, payments, or embedded finance in their case studies. They're rare, but they exist. Look for:

Agencies with live team infrastructure (not just software tools)

References from other payments companies you can check

Transparency on their dialling technology and compliance setup

Evidence of multi-touch campaigns, not just cold calls

These typically cost more (£1500-3000 per calling agent per month) but convert better because they understand your buyers' pressure points.

2. Marketplace Models Like Glencoco

If you want flexibility without long-term contracts, pay-per-meeting marketplaces are emerging as a smarter option. You connect with individual calling teams, pay only for booked meetings, and scale up or down in days. No retainers, no minimums.

This model appeals to fintech founders because you're not paying for 200 dials on the off-chance. You're paying for actual qualified meetings.

3. In-House Teams Through Remote Hiring

Some payments companies build their own calling teams through services like Upwork, LinkedIn, or specialist fintech recruiting. This works if you have:

Someone full-time to manage and train

Strict scripts and call objectives

A CRM with built-in dialling

Time to iterate on messaging

Expect 60-90 days before your first hired callers are productive. Solo callers rarely produce results.

4. Hybrid Agencies With Consulting

Some agencies pair calling teams with sales consulting. They'll audit your messaging, help refine ICP targeting, and adjust cadence in real-time. If you've never run outbound before, this adds 2-3 weeks but saves you from common mistakes.

What to Evaluate Before You Hire

Compliance Knowledge

Ask directly: "Have you worked with payments companies before? What's your approach to PCI chat, data handling, and regulatory contact?" A real answer involves specifics. A vague answer means they haven't.

Vertical Positioning

Request case studies or anonymised results from similar buyer personas: fintechs selling to enterprise merchants, acquirers selling to mid-market retailers, or platforms selling to payment processors.

Generic "B2B sales results" don't count.

Technology Stack

Do they use their own dialling system or a third-party tool? Who owns the recording and data? Where are the calls routed from? (US-based calling into UK merchants looks suspicious and kills credibility.)

Check if they integrate with your CRM and whether they track connect rate, call duration, and objection types by script version. You need granular data to iterate.

Compliance and Security

Ask about:

How they handle PCI and GDPR in calling records

Whether they're OFCOM registered (UK regulatory requirement for certain calling setups)

Insurance and indemnification if they breach compliance

Red Flags to Avoid

Vague pricing models: If they won't commit to cost per meeting or dial rate, they're hiding margins.

No case studies from similar verticals: If they only show B2SaaS or e-commerce, they don't understand payment processors and merchant acquiring.

Promises of 30%+ conversion rates: Realistic conversion for cold payments outreach is 5-15% depending on targeting. Anyone claiming higher is either cherry-picking or lying.

No mention of call quality: Some agencies optimize for volume. You need optimization for quality conversations that surface real buying intent.

Unwillingness to commit to a trial: A good team will do a 1-2 week proof of concept at reduced rate.

The Payments Vertical Advantage

If you find a team with actual payments experience, they're worth paying for. Here's why:

They know the terminology. They can speak credibly about interchange, merchant underwriting, and settlement cycles. Buyers respect that immediately.

They understand buying committee dynamics. Merchant acquiring involves your CFO, your operations team, and sometimes your bank. A specialist caller positions each person differently.

They don't oversell. Payments companies are cynical. A smart caller leads with questions, not features. They ask about your current processor's pain points rather than listing their own benefits.

How Nurturance Finds Your Next Customer

We run our cold calling teams through Glencoco, a marketplace where you pay per qualified meeting. No contracts, no retainers. You only pay when someone books a real call with your buyer.

Our team specializes in fintech and payments outreach. We've dialled into merchant acquirers, payment platforms, embedded finance startups, and card processors across the UK and Europe. We know the personas, the objections, and the language that lands meetings.

If you want to test this approach, book a call with us. We'll audit your current targeting, share what messaging patterns work with payments CFOs right now, and show you what a pay-per-meeting model looks like.

Ready to find cold calling that actually works for payments? [Schedule a meeting here](https://cal.com/nurturance/intro) or reply to this post. We'll walk you through what we'd do and show you the results from similar companies in your space.