You’ve built something remarkable. Your platform solves a real problem in property. You’ve raised funding. Hired a few reps. Started scaling.
But there’s a problem. One week the team is closing deals.
The next, nothing. Some reps are smashing targets.
Others are miles off.
Forecasts swing wildly.
And you’re not sure if it's a pipeline issue, a rep issue, or a market issue.
What you’re experiencing is inconsistent sales execution. And it’s more common than most PropTech founders like to admit.
Why It Happens
PropTech is complex. Long sales cycles. Multiple stakeholders. Compliance overlays. High-value deals.
Early success often comes from founder-led sales; driven by passion, network, and urgency.
But when that model gets handed off to a team without structure, everything starts to wobble.
Reps interpret ICP differently. Follow-up becomes inconsistent. Demos lack flow. High-intent accounts get ignored while low-fit ones clog the pipeline.
The Danger
Inconsistent sales execution doesn’t just slow growth. It poisons the well.
Founders lose trust in their team
Investors lose faith in projections
Great reps get frustrated and leave
Your brand loses credibility in-market
It’s a silent killer because it looks like a hundred small issues. But it all stems from one thing: lack of a consistent system.
The Way Forward
Fixing this isn’t about hiring better reps. Or shouting louder in pipeline meetings. It’s about re-architecting your sales function around consistency.
At Nurturance, we help PropTech companies install Account-Based Sales systems that:
Align reps to the highest-value accounts
Create consistent follow-up flows
Track deal momentum in real time
Shorten cycles by 49 percent on average
It starts with a Sales Function Diagnostic, a forensic teardown of your current process. We don’t guess. We show you what’s broken, and how to fix it.
If you suspect inconsistent sales execution is slowing you down, it probably is. And the longer it runs, the harder it is to fix.
Act now, before growth becomes guesswork.
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