Case Study: How SpendLab Generated 9 Sales Meetings Through Targeted Outbound

About SpendLab

SpendLab is an Amsterdam-based AP recovery audit and real-time error prevention platform that uses 450+ algorithms to identify payment inaccuracies in accounts payable, VAT, and vendor balances. Operating in the Fintech / AP Recovery space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

SpendLab needed to break into the US market and reach finance leaders at companies with complex AP environments where payment errors were going undetected. Like many companies in the Fintech / AP Recovery sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), SpendLab launched a targeted outbound campaign reaching CFOs in financial services companies, where payment accuracy and vendor balance reconciliation were critical operational concerns.

The campaign targeted CFOs and Finance Directors in Financial Services, reaching the exact personas who had budget authority and a genuine business need for SpendLab's solution.

Key campaign elements:

• 4,246 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of cfos and finance directors in financial services

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring SpendLab only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 9 meetings from a pool of 4,246 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / AP Recovery space.

1 qualified meetings were generated, representing a 11% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching SpendLab's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / AP Recovery, building predictable sales pipeline is the difference between steady growth and stagnation. SpendLab's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.