Case Study: How SmartHRCheqs Generated 44 Sales Meetings Through Targeted Outbound

About SmartHRCheqs

SmartHRCheqs is a pre-employment background screening company offering criminal checks, employment verification, drug testing, credit checks, and social media screening. Operating in the HR Tech / Background Screening space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

SmartHRCheqs needed to reach HR decision-makers in healthcare, where rigorous background screening is a compliance requirement for patient-facing roles. Like many companies in the HR Tech / Background Screening sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), SmartHRCheqs launched a targeted outbound campaign reaching HR and People leaders at healthcare organisations, where regulatory compliance drives mandatory background check requirements.

The campaign targeted HR Directors, VP of People, and Talent Acquisition Leaders in Healthcare, reaching the exact personas who had budget authority and a genuine business need for SmartHRCheqs's solution.

Key campaign elements:

• 4,905 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of hr directors, vp of people, and talent acquisition leaders in healthcare

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring SmartHRCheqs only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 44 meetings from a pool of 4,905 leads, demonstrating the power of targeted, well-executed outbound in the HR Tech / Background Screening space.

10 qualified meetings were generated, representing a 23% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching SmartHRCheqs's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in HR Tech / Background Screening, building predictable sales pipeline is the difference between steady growth and stagnation. SmartHRCheqs's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.