Case Study: How Propelr Pay Generated 32 Sales Meetings Through Targeted Outbound

About Propelr Pay

Propelr Pay is a payment processing company directly integrated with Visa, offering credit, debit, ACH, and contactless payment acceptance with embedded payments technology for software platforms. Operating in the Payments / Embedded Fintech space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Propelr Pay wanted to connect with software platform CEOs interested in embedding payment processing into their products for revenue share. Like many companies in the Payments / Embedded Fintech sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Propelr Pay launched a outbound campaign targeting CEOs at IT and software companies, presenting the revenue opportunity of embedded payments within their existing platform offerings.

The campaign targeted CEOs and Business Leaders in IT and Software, reaching the exact personas who had budget authority and a genuine business need for Propelr Pay's solution.

Key campaign elements:

• 4,279 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of ceos and business leaders in it and software

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Propelr Pay only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 32 meetings from a pool of 4,279 leads, demonstrating the power of targeted, well-executed outbound in the Payments / Embedded Fintech space.

3 qualified meetings were generated, representing a 9% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Propelr Pay's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Payments / Embedded Fintech, building predictable sales pipeline is the difference between steady growth and stagnation. Propelr Pay's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.