Case Study: How Hyper Generated 85 Sales Meetings Through Targeted Outbound

About Hyper

Hyper is an AP automation platform helping finance teams streamline accounts payable, expense management, and payment workflows. Operating in the Fintech / AP Automation space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Hyper needed to reach finance decision-makers at companies still running manual AP processes who would benefit from automation. Like many companies in the Fintech / AP Automation sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Hyper launched a multi-persona outbound campaign targeting CFOs, Controllers, and AP leaders across IT and Financial Services, with separate cadences for finance and technology personas.

The campaign targeted CFOs, Controllers, and AP Directors at mid-market and enterprise companies, reaching the exact personas who had budget authority and a genuine business need for Hyper's solution.

Key campaign elements:

• 10,223 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of cfos, controllers, and ap directors at mid-market and enterprise companies

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Hyper only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 85 meetings from a pool of 10,223 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / AP Automation space.

14 qualified meetings were generated, representing a 16% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Hyper's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / AP Automation, building predictable sales pipeline is the difference between steady growth and stagnation. Hyper's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.