Case Study: How Harcourts Auctions Generated 42 Sales Meetings Through Targeted Outbound

About Harcourts Auctions

Harcourts Auctions is a global real estate auction platform helping agents and brokerages sell properties through competitive auction processes. Operating in the Proptech / Real Estate Auctions space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Harcourts Auctions wanted to recruit real estate agents interested in adding auction as a listing strategy to differentiate themselves in competitive markets. Like many companies in the Proptech / Real Estate Auctions sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Harcourts Auctions launched a outbound campaign targeting experienced real estate agents, presenting the auction method as a way to win more listings and create urgency among buyers.

The campaign targeted Real Estate Agents and Brokerage Leaders, reaching the exact personas who had budget authority and a genuine business need for Harcourts Auctions's solution.

Key campaign elements:

• 1,539 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of real estate agents and brokerage leaders

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Harcourts Auctions only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 42 meetings from a pool of 1,539 leads, demonstrating the power of targeted, well-executed outbound in the Proptech / Real Estate Auctions space.

2 qualified meetings were generated, representing a 5% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Harcourts Auctions's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Proptech / Real Estate Auctions, building predictable sales pipeline is the difference between steady growth and stagnation. Harcourts Auctions's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.