Case Study: How ChargeFlow Generated 9 Sales Meetings Through Targeted Outbound

About ChargeFlow

ChargeFlow is a fully automated chargeback management platform for eCommerce merchants, using AI-driven dispute evidence building and fraud detection across 100+ payment integrations. Operating in the Fintech / Chargeback Management space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

ChargeFlow wanted to reach finance leaders at companies losing revenue to chargebacks and fraudulent disputes. Like many companies in the Fintech / Chargeback Management sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), ChargeFlow launched a precision outbound campaign targeting CFOs at eCommerce and technology companies where chargeback losses were eroding margins.

The campaign targeted CFOs and Finance Directors in IT and Financial Services, reaching the exact personas who had budget authority and a genuine business need for ChargeFlow's solution.

Key campaign elements:

• 6,365 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of cfos and finance directors in it and financial services

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring ChargeFlow only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 9 meetings from a pool of 6,365 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / Chargeback Management space.

2 qualified meetings were generated, representing a 22% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching ChargeFlow's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / Chargeback Management, building predictable sales pipeline is the difference between steady growth and stagnation. ChargeFlow's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.