Case Study: How CardConnect Generated 200 Sales Meetings Through Targeted Outbound

About CardConnect

CardConnect is a Fiserv company providing PCI-validated payment processing, tokenization, and point-of-sale solutions for merchants of all sizes. Operating in the Payments & Merchant Services space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

CardConnect needed to rapidly expand their merchant acquisition pipeline beyond traditional referral channels. Like many companies in the Payments & Merchant Services sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), CardConnect launched a targeted outbound campaign reaching Presidents and Business Owners across retail and services verticals who were actively processing card payments but potentially overpaying on interchange fees.

The campaign targeted Presidents and Owners in Retail, Hospitality, and Professional Services, reaching the exact personas who had budget authority and a genuine business need for CardConnect's solution.

Key campaign elements:

• 5,256 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of presidents and owners in retail, hospitality, and professional services

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring CardConnect only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 200 meetings from a pool of 5,256 leads, demonstrating the power of targeted, well-executed outbound in the Payments & Merchant Services space.

27 qualified meetings were generated, representing a 14% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching CardConnect's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Payments & Merchant Services, building predictable sales pipeline is the difference between steady growth and stagnation. CardConnect's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.