Case Study: How BillFold Generated 10 Sales Meetings Through Targeted Outbound

About BillFold

BillFold is a cashless POS and RFID payment system built for live events, festivals, and entertainment venues, supporting QR, NFC, and contactless payments with real-time analytics. Operating in the Fintech / Events Payments space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

BillFold wanted to reach venue and event operators looking to modernise their payment infrastructure and eliminate cash handling at live events. Like many companies in the Fintech / Events Payments sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), BillFold launched a focused outbound campaign targeting GMs and operations leaders at entertainment venues where cashless payment adoption was accelerating post-pandemic.

The campaign targeted General Managers and Venue Directors in Entertainment and Live Events, reaching the exact personas who had budget authority and a genuine business need for BillFold's solution.

Key campaign elements:

• 531 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of general managers and venue directors in entertainment and live events

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring BillFold only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 10 meetings from a pool of 531 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / Events Payments space.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching BillFold's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / Events Payments, building predictable sales pipeline is the difference between steady growth and stagnation. BillFold's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.