Case Study: How Beacon Payments Generated 142 Sales Meetings Through Targeted Outbound

About Beacon Payments

Beacon Payments is a Boston-based merchant services provider offering interchange-plus credit and debit card processing, terminals, and business capital through a network of independent sales agents. Operating in the Payments & Merchant Services space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Beacon Payments wanted to penetrate the skilled trades vertical where business owners were locked into legacy payment processing contracts. Like many companies in the Payments & Merchant Services sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Beacon Payments launched a high-volume outbound campaign targeting 19,800 decision-makers in home services and trades businesses, focusing on owners who could benefit from interchange-plus pricing.

The campaign targeted Presidents and Business Owners in HVAC, Electrical, and Skilled Trades, reaching the exact personas who had budget authority and a genuine business need for Beacon Payments's solution.

Key campaign elements:

• 19,800 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of presidents and business owners in hvac, electrical, and skilled trades

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Beacon Payments only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 142 meetings from a pool of 19,800 leads, demonstrating the power of targeted, well-executed outbound in the Payments & Merchant Services space.

4 qualified meetings were generated, representing a 3% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Beacon Payments's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Payments & Merchant Services, building predictable sales pipeline is the difference between steady growth and stagnation. Beacon Payments's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.