Case Study: How Amoeba Generated 43 Sales Meetings Through Targeted Outbound

About Amoeba

Amoeba is a treasury and accounting automation platform that streamlines financial operations for mid-market companies. Operating in the Fintech / Treasury Automation space, they serve customers who need reliable, scalable solutions in a competitive market.

The Challenge

Amoeba needed to reach accounting professionals at manufacturing companies dealing with complex treasury and AP workflows. Like many companies in the Fintech / Treasury Automation sector, they faced the classic B2B growth problem: how do you reliably generate meetings with the right decision-makers without relying on referrals and inbound alone?

Traditional channels were not scaling fast enough. They needed a predictable, repeatable outbound engine that could deliver qualified conversations with their ideal buyer profile.

The Approach

Working with Glencoco's pay-per-meeting marketplace (powered by Nurturance's outbound methodology), Amoeba launched a dual-persona outbound campaign with separate cadences for treasury-focused and accounting-focused titles at manufacturing companies, reaching both strategic and operational decision-makers.

The campaign targeted Accountants, AP Directors, and Controllers in Manufacturing, reaching the exact personas who had budget authority and a genuine business need for Amoeba's solution.

Key campaign elements:

• 1,761 total leads loaded into the outbound engine

• Targeted messaging tailored to the specific pain points of accountants, ap directors, and controllers in manufacturing

• Multi-touch outbound cadence combining cold calling with strategic follow-up

• Pay-per-meeting model ensuring Amoeba only paid for real conversations with qualified prospects

The Results

The outbound campaign delivered 43 meetings from a pool of 1,761 leads, demonstrating the power of targeted, well-executed outbound in the Fintech / Treasury Automation space.

9 qualified meetings were generated, representing a 21% qualification rate from total meetings booked.

These were not random calendar bookings. Each meeting was a genuine conversation with a decision-maker matching Amoeba's ideal customer profile, creating real pipeline opportunities.

Why This Matters

For companies in Fintech / Treasury Automation, building predictable sales pipeline is the difference between steady growth and stagnation. Amoeba's results show what happens when you combine the right targeting, the right messaging, and a proven outbound methodology.

Nurturance helps fintech, insurtech, and technology companies generate qualified meetings through targeted outbound. If you are looking to build a predictable pipeline of decision-maker conversations, we should talk.

Visit nurturance.uk or book a call to discuss how we can replicate these results for your business.